ALL IN TO VOTE GIFS
I am a strong advocate for educating people on how easy and important voting is, so when I saw the brief from All In To Vote I knew I had to choose it. I was asked to help create a set of three fun gifs for All In To Vote that would attract young voters to engage with them while remaining professional enough for the organization's coordinators to use as well.
Final Video
The Process
Step 1. Meet with the client. Our direct contact for this project was Bry from Civic Nation. we caught a quick lunch meeting and discussed parameters and wishes for the project.
Nailing the design
Step 2. Initial ideas,
one going more funky and one sticking to
the brands imagery
and slogans. From this
group of early designs the G.O.A.T. sticker
was identified as the
star of the show.
Step 3. Revisions! Going off of the first goat sketch I decided to try out a new direction. This one was ultimately scrubbed
because it was TOO cute. The original goat had
a quirkiness to it that this one just doesn't live up too.
So we returned to the original goat!
Step 4. with the approved designs and running slightly behind schedule,
I give you the first pass! It definitely
has some things to fix but it was
super fun getting to see the goat
come to life for the first time!
Main Notes:
Make sure to fully encapsulate the movements of a goat! also the words coming from behind the goat's butt is icky.
First Pass
At this point I'm a bit behind schedule so I had to jump to my final pass.
